Take Control of Your Business’s Future Today.
Here are a few valuable tools to get you started
Schedule an obligation free 30-minute chat
Let’s start the conversation to help you confidently plan your next steps—whether it’s retirement or ownership transition. We’ll guide you through your options, organize your finances, and protect your business every step of the way. Together, we’ll build a plan that keeps you in control of your legacy.
Take Your Complimentary ValuCompass Assessment
As a business owner, understanding the value of your company is paramount, and a Value Assessment Tool is designed specifically answer these three questions: What is my business worth today? What are the key value drivers? What could or should my business be worth?
Check Out Our Business Valuation Report
Our comprehensive analysis identifies over 150 metrics to help business owners improve their business’s value. The report includes financial, non-financial, risk, and benchmarking metrics. It also helps business owners identify which risks are most urgent and need to be prioritized.
Meet Chris Goebel

Christopher Goebel
President
Chris Goebel
Founder & President of Crossroads Advisers
With over 25 years of executive leadership and a proven track record in scaling businesses from $1M to $25M+, Chris Goebel is a seasoned financial advisor specializing in strategic growth, M&A, and operational excellence. As the former President of Ohio’s largest motor coach company, Chris led the company through significant growth, boosting revenue by 600% while maintaining strong profit margins. He’s a Certified Exit Planning Advisor, Certified Business Intermediary, and Certified Family Business Advisor, with deep expertise in helping companies achieve long-term value creation. Chris also brings 20+ years of board experience in the transportation and logistics industry, making him a trusted advisor for business owners looking to navigate complex challenges and capitalize on market opportunities.
Business Owner
Blessed to build a $40m Family Business
Experienced
Sold the Family Business to Private Equity and then to a Public Company.
Committed
To partnering with Family & Private companies to Sell, Transition, or grow the Value of their businesses.
As a small business owner it is important to identify, protect, maximize and extract the value contained within your business to achieve a successful exit.
Our knowledgable Strategic Business Succession and Exit Planning Advisors can provide a strategic plan to manage succession which merges three key focus areas –business, financial and personal.
It’s not just about knowing your current worth; it’s about uncovering the potential of what your business could achieve.
Our Business Insights Report offers a very clear view of your current position which is largely focused on the value of your business.

BUSINESS VALUATION REPORT
A comprehensive analysis that identifies over 150 metrics to help business owners improve their business's value. The report includes financial, non-financial, risk, and benchmarking metrics. It also helps business owners identify which risks are most urgent and need to be prioritized.

You will receive:
- A comprehensive and clear report
- Clarity on how your business stacks up against industry benchmarks
- Specific recommendations on how to increase the value of your business
- A strategic advisory process to identify priorities to give you the greatest return on your business assets
We will work with you to limit any impact on your staff and operations during the review so your business can continue as usual.
Arranging a valuation is both easy and a great investment. It gives you peace of mind as well as a clear plan outlining what you should do to maximize your business now and in the long term.
Let’s start the conversation!