About Us

We assist business owners to prepare for one of the most significant financial, emotional, psychological and life changing events of their lives…

M&A Brokerage Services & Business Succession Planning 

Christopher Goebel, President

A Business Owner’s Perspective

Chris Goebel
Founder & President of Crossroads Advisers

With over 25 years of executive leadership and a proven track record in scaling businesses from $1M to $25M+, Chris Goebel is a seasoned financial advisor specializing in strategic growth, M&A, and operational excellence. As the former President of Ohio’s largest motor coach company, Chris led the company through significant growth, boosting revenue by 600% while maintaining strong profit margins. He’s a Certified Exit Planning Advisor, Certified Business Intermediary, and Certified Family Business Advisor, with deep expertise in helping companies achieve long-term value creation. Chris also brings 20+ years of board experience in the transportation and logistics industry, making him a trusted advisor for business owners looking to navigate complex challenges and capitalize on market opportunities.

Business Owner

Blessed to build a $40m Family Business

Experienced

Sold the Family Business to Private Equity and then to a Public Company.

Committed

To partnering with Family & Private companies to Sell, Transition, or grow the Value of their businesses.

Certifications & Affiliations

What We Do

M&A Brokerage Services

Crossroads Advisers’ Transactional Advisory Services provide business owners looking to sell or buy a business with the necessary expertise, tools and support to maximize your business transaction process. We deliver executable results tailored to your unique goals.

Business Transition Planning

Crossroads Advisers understands the unique requirements of each transition method and works with each business owner to develop a transition strategy in order to address your business and personal transition goals.

Consultation

Crossroads Advisers works with family or privately held companies assisting them as they prepare for one of the most significant events of their lives “Business Transition Succession /Exiting.”